welcome to my

Hi, I'm Joe Yi! A freelance creative and content creator based in Kuala Lumpur. I recently completed my Master’s in Communications and Media Studies, and I specialise in content creation, social media strategy, video editing, and storytelling across platforms.

I create content on TikTok, Instagram, and YouTube, covering topics like Formula 1, fashion, lifestyle, and film. I'm also working on Circ8té, a digital zine styled like a diary that explores various topics through a Gen Z lens.

This space is where I document my creative work, passions, and projects.