Joe Yi is a freelance creative and content creator based in Kuala Lumpur, Malaysia. With a passion for visual storytelling and a drive to push creative boundaries, she brings together a blend of strategy, direction, and cultural insight to every project she takes on. Like the diverse cultures that shape Malaysia, her work reflects a vibrant mix of influences across media, fashion, lifestyle, and digital culture.

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She recently completed her Master's in Communications and Media Studies at Monash University Malaysia, building on her Bachelor's degree in Broadcasting with Merit from Universiti Tunku Abdul Rahman (UTAR). Her creative focus includes content creation, social media management, video editing, scriptwriting, directing, and hosting/emceeing.

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Outside of client work, Joe Yi creates digital content across TikTok, Instagram, and YouTube. Her content covers Formula 1 commentary, cultural commentary, lifestyle vlogs, film reviews, and fashion and beauty topics. She is also in the early development phase of Circ8té, a digital zine styled like a diary that explores fashion, internet culture, music, film, and more through a Gen Z lens.

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Her creative inspiration comes from film, Formula 1, vinyl records, music, and the evolving world of digital media. She combines these passions with storytelling and content to connect with audiences in a meaningful and expressive way.