welcome to my
portfolio
2025
Hi, I'm Joe Yi! A freelance creative and digital content creator based in Kuala Lumpur. I specialise in creating narratives and storytelling through art direction, social media management, and video production.
I am also a content creator on TikTok, Instagram, and YouTube, specialising in Formula 1, Fashion, Lifestyle, and Film. I also explore such topics on my passion project "Circ8té", a digital commonplace notebook that almost feels like a diary that explores various topics through a Gen Z lens.
This space is where I document my creative work, passions, and projects.
*almost everything in this site is interactive and clickable, it is best viewed through a desktop
Freelance Creative · Content Creator · Social Media & Digital Storytelling · F1 · Film & TV · Music · Fashion · Social Media Culture · Lifestyle ·
CREATIVE
services
OFFERED
1
CREATIVE DIRECTION & PRODUCTION
CREATIVE CAMPAIGN DIRECTION
ART DIRECTION
PHOTOGRAPHY
VIDEO PRODUCTION & EDITING
USER GENERATED CONTENT (UGC)
2
DIGITAL CONTENT & EDITORIAL
SOCIAL MEDIA MANAGEMENT
EDITORIAL CONTENT & STRATEGY
SCREENPLAY & SCRIPTWRITING
SPORTS, FILM & LIFESTYLE CONTENT
3
MEDIA TALENT &
HOSTING
HOSTING
EMCEEING
ACTING
VOICE TALENT